In 2013 Nike Foundation, worked with the design agency Fuse Project to develop and design “Direct Physical Assets” for girls.
Among assets that girls require, such as social and financial, girls often express the need for direct physical assets or tools to help them in their everyday life.
But no one is designing physical assets for girls or designing for scale.
We developed an efficient super stove, a reusable sanitary napkin, a solar powered light, and a simple sewing machine.
We developed prototypes of the concepts and tested them in the local community.
We listened to what girls and the communities had to say and understood what concepts brought value to their lives and why.
Overwhelming communities and girls wanted a sewing machine, however when we looked deeper girls said they needed a reusable sanitary napkin.
The “Direct Physical Asset” project was recognized by Core77 2014 Design Awards for Strategy and Research.